TITLE
Consider a memorandum/resolution approving use of a Request for Proposal (RFP) for the selection of a vendor to redevelop the City’s primary website and to develop a companion mobile app.
SUMMARY
DATE: December 5, 2017
TO: Ronald L. Olson, City Manager
FROM: Hilary Shine, Executive Director of Communications
SUBJECT: USE OF A REQUEST FOR PROPOSAL (RFP) FOR THE SELECTION OF A VENDOR TO REDEVELOP THE CITY’S PRIMARY WEBSITE AND TO DEVELOP A COMPANION MOBILE APP
BACKGROUND AND FINDINGS:
The City’s primary website, KilleenTexas.gov, serves all departments in delivering services and information to the public. It is also the tool the public increasingly uses to interact with city government. The current site does not meet modern standards and requires a complete redevelopment in order to serve organizational and public needs.
The current site was designed in-house in 2009 using a proprietary content management system. That system is no longer supported by its creator and is increasingly limited in its functionality, severely inhibiting maintenance of the website. It has reached end of life, and, thus, so has the website.
Today, the website contains approximately 600 pages and more than 1,500 linked files. User traffic has transitioned from primarily desktop computers to 60% mobile usage. In 2017, the site had more than 2.1 million page views, 900,000 sessions and 443,000 users. The current site was not designed to accommodate this type or volume of usage, is providing limited customer service, and has limited room for expansion of online business services.
The redevelopment of the website has the following major goals: modern design using current best practices; mobile-friendly design; complementary mobile app; searchability; customer-focused framework; integration of images and video; improved storage and traffic capacity; integration of all external sites and plug-ins; ...
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