Title
Consider a memorandum/resolution approving an agreement with Zenner USA awarding naming rights for the Family Aquatics Center and four athletic fields within the Killeen Athletic Complex.
Body
DATE: May 20, 2025
TO: Kent Cagle, City Manager
FROM: Antonio Murphy, Executive Director of Parks and Recreation
SUBJECT: Award naming rights to Zenner USA for the Family Aquatics Center and the choice between four athletic fields
BACKGROUND AND FINDINGS:
On January 21, 2025, the City Council awarded RFP-25-03, Consultant for City Park Facilities Sponsorship agreements, to Sportsman Solutions. The scope of services includes evaluating the City's facilities to determine their naming rights values and documenting the methodology used for these assessments. A flat commission pricing structure applies to all service phases, with 20% of the gross commissions allocated to Sportsman Solutions and 80% to the City. All agreements proposed by Sportsman Solutions would be submitted for a vote and must receive approval from the City Council.
Sportsman Solutions engaged in discussions with Zenner USA about securing naming rights for the Family Aquatics Center and four athletic fields within the Killeen Athletic Complex. The proposed agreement entails a commitment of $25,000 dollars per year for five years, with the option for two additional five-year terms. The City would retain $20,000 annually, potentially totaling $300,000 after the commission to Sportsman Solutions is deducted. Additionally, the estimated cost for signage is $5,925, which will be shared equally between the City and Zenner USA, resulting in a cost of $2,963 for the City.
After careful review, the staff has concluded that this initiative will generate valuable revenue for the Parks Department. It enhances funding for aquatic facilities and programs, increases marketing opportunities, and fosters community partnerships. This revenue also allows for the development of new programs and specia...
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