Title
Consider a memorandum/resolution awarding RFP 25-03, Consultant for City Park Facilities Sponsorship agreements, to Sportsman Solutions, who will receive a flat commission fee for all phases of the project including asset inventory, evaluation, market study, sales execution and fulfillment.
Body
DATE: January 21, 2025
TO: Kent Cagle, City Manager
FROM: Antonio Murphy, Executive Director of Parks and Recreation
SUBJECT: Awarding RFP 25-03 Consultant for City Park Facilities Sponsorship agreements to Sportsman Solutions
BACKGROUND AND FINDINGS:
Parks and Recreation issued RFP 25-03 (Consultant for City Park Facilities Sponsorships) on October 7, 2024. The scope of services included having a consultant evaluate the City's facilities to estimate their naming rights values and document the methodology used for these estimates. The consultant would recommend strategies to maximize revenues and other benefits, develop a strategic marketing plan to identify and solicit potential clients, create a prospect list and timeline for marketing and negotiating naming rights agreements, and assist in drafting the necessary documents for implementation. Additionally, they would execute the marketing plan and reach out to potential clients.
Three proposals were received from Instigo, Sportsman Solutions, and The Superlative Group.
The evaluation criteria were as follows:
Qualifications and years of experience - 15 points.
Two (2) or more references of prior successful Governmental and/or non-profit campaigns - 25 points.
Terms of agreement and commission requirements - 25 points.
Timeline and strategic proposal - 35 points.
Total: 100 points
Sportsman Solutions ranked as the highest evaluated vendor. The terms of the agreement would be for a one (1) year term, with up to two (2) additional one (1) year renewal terms if both parties agree in writing at least ninety (90) days before the end of the initial term. They offer a flat commission fee covering a...
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