Title
Consider a memorandum/resolution awarding RFP#26-17, Killeen Convention & Visitors Bureau Junetober Fest, to SBG Hospitality, in the annual amount of $75,000.00.
Body
DATE: March 24, 2026
TO: Kent Cagle, City Manager
FROM: Tiffanie McNair, Executive Director of Community Development
SUBJECT: Awarding RFP#26-17 - Killeen Convention and Visitor's Bureau Celebration of Junetober Fest
BACKGROUND AND FINDINGS:
The Killeen Convention and Visitors Bureau (KCVB) hosted the inaugural Junetober Fest on June 14, 2025. The event was created to support tourism, community engagement, and economic activity in Killeen. Attendance reached approximately 645 participants, with nearly half traveling from outside the local area. The first year demonstrated potential for regional growth and long-term sustainability.
Economic Impact: Junetober Fest generated measurable economic activity. Local attendee spending was estimated at approximately $17,350. Out-of-town visitor spending was estimated at approximately $29,800. Event revenue from ticket sales and vendor booths totaled approximately $5,450. The overall estimated economic impact for year one was approximately $52,600.
Data from year one supports continuing the event as a tourism initiative. A multi-year approach allows for stronger planning, improved programming, and expanded marketing efforts.
Continued growth is expected to increase regional attendance and support Hotel Occupancy Tax (HOT) revenue and local business spending.
Year Two Enhancements and Growth: Based on lessons learned from the first year, several enhancements are planned for year two. These include expanding food and retail vendors, adding family-friendly activities, and increasing community engagement opportunities.
The goal is to improve the guest experience while encouraging higher attendance and repeat visitation.
Event Planning Services Request for Proposal (RFP) 26-17 was advertised on the City of Killeen website from January 5-20, 2026, and in the Killeen Daily Herald on January 5 and January 12, 2026.
The RFP sought services for an initial three-year term with options to renew annually for up to two additional one-year periods. Two proposals were received: Events Unleashed and SBG Hospitality.
THE ALTERNATIVES CONSIDERED:
N/A
Which alternative is recommended? Why?
Staff recommends approval to award RFP#26-17 to SBG Hospitality.
CONFORMITY TO CITY POLICY:
Yes, this item conforms to city policy
FINANCIAL IMPACT:
What is the amount of the revenue/expenditure in the current fiscal year? For future years?
The City has budgeted $75,000 in expenditure for Junetober Fest.
Is this a one-time or recurring revenue/expenditure?
This is a recurring revenue/expenditure.
Is this revenue/expenditure budgeted?
Yes, expenditure is budgeted in 214-55124-500-540-680001.
If not, where will the money come from?
N/A
Is there a sufficient amount in the budgeted line-item for this revenue/expenditure?
Yes.
RECOMMENDATION:
Staff recommends that City Council award RFP 26-17, for Junetober Fest, to SBG Hospitality in the amount of $75,000 annually, and authorize the City Manager, or his designee, to execute any and all change orders within the amounts set by State and Local law.
DEPARTMENTAL CLEARANCES:
Purchasing
Finance
Legal
ATTACHED SUPPORTING DOCUMENTS:
Agreement
Evaluation Ratings
Certificate of Interested Parties
Presentation